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The Startup Studio

At Startup Studio, we’re here to train you how to build something that people want.

Whether you're ready to launch a startup or simply eager to embrace the entrepreneurial mindset, the Startup Studio equips you with the tools, skills, and support to transform your ideas into reality.


Our Mission

Build What People Want

We believe the best businesses are born from solving real-world problems. At Startup Studio, we’re here to help you turn your vision into a reality that makes a difference.

Our Goals

Launch Companies

We created a versatile framework that equips teams with the skills to launch their companies, regardless of industry.

Teach the Entrepreneurial Mindset

We inspire students to think innovatively, tackle challenges and build confidence by applying entrepreneurial thinking - because teaching entrepreneurship matters, even for those not pursuing startups themselves.


Our Approach

This is a phase-based program designed to move at your pace and on your progress. Whether you're just starting with an idea or already gaining traction, you'll unlock each phase by completing key milestones and deliverables. Along the way, you'll get access to curated resources, 1:1 coaching, and a community of founders building bold solutions to real problems.

We close each academic year with our flagship Pitch Tank Competition as the culmination of our program.

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Phase 1: Discover

You’re in this phase if you have an idea but need help refining what job you're helping your customers accomplish. In this phase, you’ll define a clear and meaningful problem to solve and begin forming a team to pursue the idea (if needed).

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Phase 2: Iterate

In this phase, your goal is to gain traction by putting your idea in front of real users or customers, gathering feedback, and evolving your offering based on what you learn. You should demonstrate early signs of problem-solution fit and make tangible progress on your MVP.

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Phase 3: Accelerate

At this phase, you’re focused on building an investable company. At this stage, you and your team are demonstrating consistent traction and preparing to engage investors. You’ll spend time sharpening your pitch with the ultimate goal of moving from a promising startup to a fundable, scalable venture.


Get Started

Got a startup idea? Let’s build it.

Whether you're just starting out or ready to take the next step, your journey begins here. Submit your idea below to get started.

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Our Team

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Shivani (Chokshi) Bhojwani

Startup Incubation Manager & Adjunct Faculty

[email protected]

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André Guardia

Program Manager of the Catalyst Fund

[email protected]

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Maryam Saleh

Executive Director

Kaplan Institute, IIT

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Don DeLoach

Executive-in-Residence & Adjunct Faculty

Kaplan Institute, IIT

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Nik Rokop

Professor of Entrepreneurship

Stuart School of Business, IIT


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